Advertising advertisement.

My family and I are standing at some show shoe shop.

Me: papa, please this one.

Papa: no..

Me: papa, please , it has light. ( pointing toward a shoe which has light in its bottom)

Papa: no it is not good…

Me : :( bwahahahah … main neee. Many other of my friends has this shoes. See it has light ( pointing towards light once again, as it is going to be headlight of my feet)

Finally after few more arguments I got my light wale shoes. This was the impact of advertisement of “action light shoes”, and happened to me when I was only 8-9 year old. That advertisement had very peculiar effect on my mind, I almost cried in front of so many unknown people. And argued badly with my papa. That jingle is still in my mind “ lalala light wo bhi shoe mai, kaisa hai yeh system… action ka hai light system”

Even after so many years, I wonder about that advertise and its effect on children like me.

Such is the importance of advertisement of any particular product. That’s why companies waste or invest billions of money in this particular section. When we go to buy any thing we have certain image of any thing in our brain.

Few days back, I was doing a shopping at BIG BAZAR. And I was in food section of it. A mother was looking at rice. Suddenly her child who was also in confusing state spoke: “mamma why are we buying this, I have not seen its advertisement on any tv. Please go for that brand , it is very good I have seen it on TV”.

I started laughing on this incident, so is that lady, Because of innocence of that child. Who even doesn’t known about how to cook, or anything but forcing her mother to buy rice just because of advertisement.

It is becoming a habit of younger generation ( 15-30 age group) and kids (age group below 15) to go for things which they might have seen on TV, or somewhere else as advertisement. Even companies are becoming mad to endorse their products by advertising. I wonder may be one day advertise of product will be more costly than manufacturing of product itself.

There are advertisement every where , just look outside and you will get trillions of advertise to advertise trillions of products. Advertise on rickshaw, on car , on boards, on cloths, as tattoos, in advertisement itself…

Just have a blink and you will get some new... Here n there everywhere …

May be one day my son will come to me and say “PAPA PLEASE THIS BRING MUMMY, I HAVE SEEN HER ON TV. :P “ ok I was kidding. And it was an advertisement of being kidding. Oh my god please bring me out of this advertisement world.

M.A.D
i.e.

Mr. Ashish Dixit